Marketing and Communications Records

Collection — Multiple Containers

Identifier: UASC.UA.003

Staff Only

Scope and Contents

These records document the activities of the University of Texas at Tyler Office of Marketing and Communications from 1973 to present. This collection also includes external publications relating to the foundation of the university (1971-1973). Materials include newspaper clippings, press releases, promotional publications for the university and its subsidiaries, correspondence, photographs, slides, negatives, advertisements, administrative records, legislation files, and research files relating to the University. Additionally, the collection includes five small boxes of audiovisual materials.

Dates

Creation: 1971-2015
Other: Date acquired: 2009-11-11

Creator

Tyler State College (Organization)
Texas Eastern University (Organization)
The University of Texas at Tyler (Organization)

Conditions Governing Access

Some restrictions may apply; consult repository for details.

Biographical or Historical Information

The Marketing and Communications department at the University of Texas at Tyler manages the composition, branding, and distribution of university publications across all mediums. The department also comprises all aspects of web content management, advertising, promotion, graphic design, photography, and public affairs related to the business of the University. The department originated in 1974 as the Public Information Office under James S. Powell. In 1976, Archie Whitfield replaced James Powell as Director of Public Information. Mark R. Heckmann was named Director in 1986. Laura L. Hughes replaced Mark Heckmann in 1994, when Mr. Heckmann assumed the role of Executive Assistant to the President for Public Affairs. In 2000, Beverly Shelton became the Director of the department, newly renamed the Office of News and Information. In 2001, Beverly Shelton changed her name to Beverly Golden. The Office of News and Information operated under the division of Student Affairs and External Relations, and later the division of Enrollment Management and Marketing. The Office of News and Information was renamed the Office of Marketing and Communications in 2010. As of 2012, the Office of Marketing and Communications operates under the auspices of Enrollment Management, Marketing and Customer Relations. Note written by Samantha Winn.

Extent

34.50 Linear Feet

1.00 Folders

30.00 Linear Feet

4.50 Linear Feet

Language of Materials

English

Additional Description

Abstract

These records comprise a selection of materials related to the University of Texas at Tyler Office of Marketing and Communications (and all previous manifestations of the department) from 1973 to present. Material types include newspaper clippings, press releases, promotional publications, correspondence, photographs, slides, negatives, and textual records.

Arrangement

Unless otherwise noted in the series descriptions, the arrangement scheme for the collections was imposed during processing in the absence of a usable original order. This collection is arranged as follows: I. Administrative records A. Historical Files B. Correspondence C. Invoices D. Advertising materials E. Subject Files II. Internal Publications A. Forums B. Intercoms C. UT Tyler magazine D. Press releases E. Departmental and program materials III. External publications A. News clippings IV. Photographs A. Students and student organizations B. Faculty and staff C. Campus D. Special Events E. President’s Office F. Promotional G. Departments V. Audiovisual

Source of Acquisition

Office of News and Information

Method of Acquisition

The original accession included 8 boxes which were transferred to the archives from the Office of Marketing and Communication (then operating as the Office of News and Information).

Accruals and Additions

Additional materials were accessioned March 28, 2011, comprised of boxes transferred to the archives from the Physical Plant. Limited future accessions are expected, as the department continues to produce marketing material both in print and online.